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Growing Trouble for EU-U.S. Data Transfers Through Google Analytics

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France's data protection authority (DPA), Commission Nationale de l'Informatique et des Libertés (CNIL), announced its ruling on February 10, 2022, that the use of Google Analytics by companies in the EU violates Article 44 of the General Data Protection Regulation (GDPR). The CNIL found that even though Google adopted additional measures to protect personal data transferred to the United States in the context of Google Analytics functionality, those measures were insufficient to preclude access...
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