Late last week, the FTC released a notice seeking comment on a proposed rule that could create potential liability for generative AI developers. Specifically, the agency is requesting comments on a new rule that would prohibit as an unfair and deceptive practice under Section 5 of the FTC Act the fraudulent impersonation of individuals, and extend potential liability for companies providing the "means and instrumentalities" of such fraudulent activity. The proposed rules extend similar...
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